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4 Characteristics of a Successful Bakery


Are you about to open up your very own bakery? Do you want to make sure your bakery has the highest chance of finding success right from the get go?

Well, you’ve come to the right place. Keep reading to find out the four important characteristics which make up a successful bakery!


A Diverse Menu


Having a diverse menu will significantly increase your chances of attracting and retaining customers. This is because your customers will have a wider variety of baked goods to choose from, and you can accommodate your menu items to their preferences.

Before simply baking a large number of baked goods for your menu, it is important that you first understand your target demographic. For example, if your target demographic is older retired individuals, then you should create a menu based around their preferred and more traditional baked goods (e.g. hot cross buns, cinnamon scrolls). Likewise, if your target demographic is families, serving loaves of bread as well as sweet breads kids may enjoy is a good direction to take your bakery menu.


An Efficient Baking System


What happens in the back of your store is just as important as the store front. Without an efficient baking system to create the supply of baked goods needed to meet the demand of your customers, your bakery won’t find success.

As a result, it is important to invest in your baking processes and make sure they are as cost-efficient and timely as possible. This may mean hiring the right people for the right job, purchasing commercial baking equipment and using frozen dough whenever necessary. Frozen dough may be especially helpful for bakeries with large menus which would like to save on time and energy. 


An Accessible Location


In order to attract returning customers, you need to make sure that your bakery is in an accessible location. There is no use having a diverse baked goods menu and efficient baking process if people can’t find their way to your bakery easily. As such, ensure that you find a sustainable location for your bakery that is accessible for all potential customers and easy to find.

If you are running an online bakery, you will need to make sure that you have an effective adequate marketing strategy to help people reach and find your website. Using social media platforms and independent online directories are two great ways to make sure people are able to find your bakery website.


A Friendly and Helpful Service Team


Whether your bakery is run online or in person, having a friendly and helpful service team is only an advantage for you. Your customers will be able to enjoy their time at your bakery better, and any problems will be more easily solved as well. It is also a plus to have a service team who are well versed in breads so that they can make recommendations to customers, and answer any inquiries they may have.

If you are looking to run a successful bakery, there are a few common characteristics between typical successful bakeries that you can strive to achieve. For more advice, speak to a bakery supplier near you. 

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